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Apple's new TV plans are very similar to those of Amazon and Roku.
The maker of iPhone and laptops is trying to turn his TV app into a home for all your video services. Think of it as the televised bouquet of the digital era, even though there are still many questions about its appearance.
Here's what we know so far: in May, Apple will begin to import video subscriptions such as HBO, Showtime and Starz – the Apple TV channels, as it is called – into its existing TV application on iOS devices , Apple TV and possibly Mac computers. It will also attract content and make recommendations for more than 150 other video applications, such as Amazon Prime Video and Hulu, as well as for live TV offerings like DirecTV Now and streaming applications for wired services. like Spectrum. The TV application will debut with the original content of Apple starting in the fall, via a paid, TV + level. (Apple has not yet announced the cost.) The TV app will feature the on-demand library of the iTunes Store, which includes movies and TV shows.
Apple is not the only technology company in this mission. Amazon Prime Video, through its similar platform called Channels, has been selling subscriptions to apps like HBO and CBS All Access for about four years now. Amazon bills subscriptions to customers and broadcasts content from the Prime Video app. Streaming Media Player Roku has introduced subscription services such as Showtime and Starz into its Roku channel earlier this year, so users can access content from a given location rather than from switch from one application to another. And Facebook would have also considered selling subscriptions.
None of these platforms have a partnership with Netflix, so they may not meet all your video needs. But the cable company, Comcast, has convinced Netflix and now sells subscriptions with its X1 box. So, who knows what the future holds?
Here are the offers of Apple, Amazon and Roku:
| functionality | Apple TV Channels | First video channels | Premium subscriptions via the Roku channel |
|---|---|---|---|
| Price | Free + cost of third-party applications | Requires a Premium ($ 119 / yr) or Prime Video ($ 8.99 / mo.) Subscription + third party app costs | Free + cost of third-party applications |
| Third party subscriptions sold in the app | Yes | Yes | Yes |
| Third-party subscription content available in the application | Yes | Yes | Yes |
| Number of third party subscriptions available to buy in the application | 26 subscriptions (announced up to now); the content will be available from more than 150 applications | 100+ (varies by region) | 26 |
| Popular third-party subscriptions available for purchase | HBO, Showtime, Starz, CBS Any Access | HBO, Showtime, Starz, CBS Any Access | Showtime, Starz, Epix |
| Video Library | ITunes library of movies and TV shows for rent or for purchase | Amazon library of movies or TV shows for rent or for purchase | More than 10,000 titles available for free, with ads |
| Sharing between accounts | Yes (via sharing the family) | No | No |
| Countries available | 100+ (selection will vary by region) | United States, United Kingdom, Germany, Austria, Japan | WE |
| Integrate subscriptions purchased from third parties | No | No | No |
| Support devices | iOS devices, Apple TV; to come on Mac platforms, Samsung Smart TV, Amazon Fire TV, LG, Roku, Sony and VIZIO. | Amazon Fire TV, Roku, iOS, Android, Smart TV, Blu-ray player, game console and many other devices | Roku devices with model 2450 or higher, web browsers via TheRokuChannel.com or via the Roku mobile app for iOS and Android |
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