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Amazon is a matter of efficiency: you can order almost anything you want and it will arrive at your door very quickly.
Our founder and CEO @JeffBezos today issued his 2018 shareholder letter. Read the full letter here.
Bezos wants to give the 647,500 full-time and part-time Amazon employees (as of December) more time to run.
"From the beginning of Amazon's life, we knew we wanted to create a culture of builders – curious, explorers, they like to invent," writes Bezos. "Even when they are experts, they are" fresh "with the mind of a beginner – they see our way of doing things as if we are doing things right now."
In addition to the time spent wandering, it also means that there must be room for maneuver to fail.
"The constructor mentality helps us to tackle great hard-to-solve opportunities with the humble belief that success can result from iteration: inventing, launching, reinventing, re-launch, re-start, rinse, repeat, over and over again. know the way to follow the success is anything but rectilinear, "writes Bezos.
Sometimes it even means having "multi-billion dollar failures," he says.
The calculation behind the trust to wander and fail is to know that when an idea works, it can work effectively.
For example, "No customer was asking for Echo, it was definitely wandering us," says Bezos.
"Market research does not help you, if you went to a customer in 2013 and said," Do you want a black cylinder always lit in your kitchen, the size of a Pringles, which you can to talk and ask questions, turn on your lights and play music? I guarantee you that they would have looked at you strangely and that they would have said "no thank you," writes Bezos.
Since its release, the echo has been a great success. Customers have purchased more than 100 million devices to make Alexa work.
"The good news for shareholders is that one big win bet can cover more than the cost of many losers," Bezos said.
See also:
Elon Musk calls Jeff Bezos "copier" on Twitter for satellite launch
Jeff Bezos: Forget Mars, humans will live in these floating pod colonies
Four keys to start a successful business, according to this entrepreneur who sold Siri to Steve Jobs
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