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The Portland Winterhawks have always been associated with the Chicago Blackhawks. There was no help for this.
When you adopt the same logo as one of the most popular teams in the NHL, that’s what happens. People see the same Native American profile on the Winterhawks jersey as the Blackhawks, and they instantly think of the NHL franchise in Chicago, not the WHL in Portland.
For the Blackhawks, the logo represents the leader of the Sauk Warriors, Black Hawk, which is the subject of debate and has been in place since Frederic McLaughlin founded the team in 1926.
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