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Until now, this week has been tough for major technology companies, including Google (GOOGL). On Monday, 50 states and territories announced the opening of an antitrust investigation on Google. As we have already discussed, the state survey is particularly interested in the Google advertising industry. On Thursday, Reuters announced that Google would pay more than $ 1.0 billion to the French authorities to settle a tax investigation.
Major technologies are the subject of scrutiny by regulators
Facebook (FB) and Amazon (AMZN) are the other major technology companies that are the subject of antitrust investigations by state and federal agencies in the United States. The investigations were revealed this week. In addition, Russia has complained that Google and Facebook have violated its electoral law.
Even though Google had a tough week, it was not bad for the company. Thursday, Google has confirmed to have reached an agreement with the National Council of Labor Relations. According to some complaints, Google would have stifled the freedom of speech of workers. We believe the settlement provides Google with an escape from a potentially grueling court battle. Going to court would consume society's resources and slow down its programs. On the basis of the agreement reached, Google must explain to its employees that they can freely express their views on workplace-related issues.
On Monday, Recode reported that Google employees complained that the company blamed them for reporting workplace issues. We believe the settlement will help Google improve its relationship with its staff. Better relationships with staff should help Google avoid workers' strikes or actions that could disrupt its business and programs.
Google needs the best of its workforce
Google needs his staff to work hard because he has a lot to do. Currently, Google is lagging behind Amazon and Microsoft (MSFT) in the ranking of cloud computing companies by market share. However, Google wants to improve its ranking. As we discussed earlier, Google wants to overtake Microsoft in the cloud market in five years. According to Synergy Research figures, the company ranked third in the global cloud market with an 8.0% market share in the second quarter. Microsoft ranks second with a 16% market share, while Amazon ranks first with a 33% market share.
Google wants to strengthen its advertising business, subject to intense competitive pressure. As the eMarketer estimates show, Amazon regularly takes part of Google and even Facebook in the advertising market. Google faces a huge risk for its advertising business. Huawei could abandon Google's Android software.
The antitrust investigations this week with leading technology companies have highlighted the need to better break or better regulate major technologies.
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