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- A woman who broke her religious fast reportedly blamed a McDonald’s burger ad for the failure.
- Ksenia Ovchinnikova said she had not eaten meat for a month when the announcement made her give in.
- The Russian is seeking $ 14 in compensation for moral injury suffered, Fox News reported.
A woman from Omsk, Russia, allegedly sued McDonald’s over an advertisement featuring cheeseburgers and chicken nuggets, which she said caused her to break her fast during Lent.
Orthodox Christian Ksenia Ovchinnikova said she tries to stay away from meat and other animal products during the six-week period leading up to Easter in 2019, according to multiple reports.
The case was first reported by Russian state media and picked up by Western media including Fox News, which wrote that she had refrained from eating meat for a month when the announcement McDonald’s alluring had had it surrendered, according to the lawsuit.
Lent is a strict time when many godly Christians are expected to sacrifice the consumption of meat, poultry, eggs, and dairy products throughout the season.
“When I saw a banner ad I couldn’t help myself. I visited McDonald’s and bought a cheeseburger,” she reportedly said in her statement.
Fox News reported that Ovchinnikov accused the fast food chain of breaking consumer protection law and insulting his religious feelings. She is suing McDonald’s for $ 14 (1,000 rubles) in compensation for moral injury.
McDonald’s did not immediately respond to Insider’s request for comment.
According to Fox News, Ovchinnikov said in the lawsuit: “In McDonald’s actions, I see a violation of consumer protection law. I ask the court to investigate and, if a violation has occurred, to order McDonald’s LLC to compensate me for moral injury in the amount of one thousand rubles. “
This is not the first time that McDonald’s has been the subject of an advertising lawsuit. In May, the fast food chain was sued by two divisions of the Allen Media Group over allegations of racial discrimination.
The complaint accused McDonald’s of refusing to advertise on Entertainment Studios or The Weather Channel because of racial stereotypes.
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