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A decision by Warner Bros. on Wonder Woman 1984 The theatrical fate of Christmas is imminent, I hear, either tomorrow or Monday at the latest.
The internet is plagued by a Bloomberg article tonight that the sequel to the 2017 DC hit, which broke multiple records for women at the box office, is heading for an HBO Max play a week or two after Christmas. Theatrical day. I’ve heard that this is not the option the studio turns to. However, according to the sources in the exhibit, I understand that the heads of WarnerMedia pitched the idea of a simultaneous theatrical release and HBO Max on Christmas Day, especially given how the pandemic is on the close to closing the California exhibit in two weeks as more counties go from red to purple, with other U.S. cities imposing curfews. Oh, yes, and Western European theaters are closed.
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“Wonder Woman 1984”: Exhibition pending another release date change; Shortened theatrical window not in cards
Nothing is certain yet because Warner Bros. has not yet defined a specific action plan. A full theatrical release date of the Gal Gadot-Kristen Wiig film directed by Patty Jenkins in the Summer is still on the table; more precisely on June 4, 2021, the first weekend of this month when Wonder woman launched at $ 103.2 million domestically three years ago.
Starting tonight, representatives of Warner Bros. decline to comment on the speculative Bloomberg article only to say “WW1984 will be in theaters.
The problem with releasing HBO Max is getting onboard exposure. Ahead of Election Day, movie theater owners told us that Warners offered them a shortened theatrical window with PVOD afterwards to WW1984, much like the titles Universal is currently putting in theaters (with AMC getting a share of PVOD, not Circuit # 3 Cinemark). Studio insiders denied that this plan was not likely to happen.
So, man, Warner Bros, why can’t you make up your mind?
Those who do business with Warners tell me that AT&T Brass just fails to do theater and are pressuring the executives at WarnerMedia to increase the gas on the OTT service. If there is a fear of ruining the exhibition by moving Wonder Woman 1984, the cinemas are already paralyzed with or without the suite on the marquee at Christmas.
But seriously, AT&T and WarnerMedia are doing what’s best for the franchise, not the crazy streaming monster you just built. Wonder Woman 1984 is not Witches and it is certainly not Scoob !. It’s a movie that has the potential to gross $ 1 billion worldwide, and the side riches and HBO Max subscribers will come with that later. Surely all the MBAs in the room need to wake up. Maybe the executives of Warner Bros. in this case, when dealing with their superiors AT&T, should follow some of their characters from HBO, Dead wood‘s Al Swearengen and Seth Bullock. Do as they did when George Hearst came to town: speak the truth to power.
Eric Handler of MKM Partners told me the other day, “Hollywood’s biggest problem is that PVOD has failed to make up for lost box office revenue. That’s why we continue to see these great movies push forward. Some of the smaller films are being tested on PVOD, but the longer this (pandemic) goes on, the more crisis there will be. We haven’t seen the end of PVOD testing, but I think when you spend $ 200 million on a movie you have to think about the box office. “
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