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Garmin asks with its new range of smart watches, the Marq collection: will the same people who buy high-end mechanical watches spend the same amount for something with a digital interface?
This question is not new. Tag Heuer and Montblanc have attempted to do this with their Connected and Summit 2 models respectively. But Garmin's approach is new. Rather than creating a watch that everyone can enjoy, they borrowed from the world of mechanical watchmaking to produce five smart watches designed for specific activities – flying, sailing, driving, hiking and training.
Each watch is distinct from each other, both by the design of its case and by the real functions integrated in the digital guts of the watch. The pilot, for example, is pre-loaded with 250 race tracks and features a tachymeter bezel while the Captain watch contains coastal maps, information on tides and weather, as well as harbor conditions. Prefer to fly? The Aviator has weather maps, information on the airport and integrated aviation maps. And for the more active, the Expedition has a barometer, an altimeter, a topographic map and even a global messaging (provided that the configuration is correct ); the athlete displays the heart rate and other performance details.
Of course, the greatest strength of the MARQ collection is also its greatest weakness. The functionality of a watch does not easily translate into another sport, that is, if you are both a gym rat and a petrol head, you will have to choose one of the watches in this range. . Prices range from $ 1500 to $ 2500.
Gear Patrol also recommends:
SUUNTO 3 Fitness ($ 200)
Montblanc ($ 995 +)
Tag Heuer Connected Modular ($ 1,700 and up)
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