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The Wall Street Journal today released a report outlining recent changes in Apple's executives and staff. The report describes Apple's growing interest in its next video service, Siri's new leadership, and more, and how these changes have affected other projects in the company.
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L & # 39; information He announced for the first time earlier this month that Bill Stasior, vice president of Apple at Siri, had left his post. Today's report corroborates this change and adds that John Giannandrea, head of artificial intelligence at Apple, is seeking to improve "the accuracy and performance of Siri."
[Giannandrea] noted Stasior's responsibility to oversee Siri, Apple's flagship artificial intelligence product, according to people familiar with the change. Giannandrea has taken on this responsibility and is seeking to improve Siri's accuracy and performance, said the interviewees.
In addition, the report explains that while Apple is focusing more and more on services, many engineers are also reorienting themselves. Earlier this year, Apple removed 200 people from its autonomous vehicle project. According to the WSJ, "a lot of engineering resources" at Apple have been moved to focus on services.
Apple has also reduced its stand-alone vehicle project by 200 employees and is redirecting much of the engineering resources of its service company, led by Eddy Cue, to Hollywood-focused efforts.
As for the recent promotion of Deirdre O'Brien at the head of Retail + People, The WSJ says O'Brien will focus on completing the Angela Ahrendts-initiated Apple Store renovations and "determining how Apple is promoting services in the stores."
In this context, Apple promised Hollywood production partners to promote television programs in its stores. "Apple has promised its production partners in Hollywood to install TVs in the stores to showcase its future program mix," the report said. Apple stores already have TVs and video walls. Therefore, what it means is not clear.
In the end, today's report indicates that Apple's change of course, as well as the associated staff changes, have "shaken" employees. As a result, Apple has "put several projects on hold", while new managers can "re-evaluate priorities".
The changes, which date back to last year, included high-profile recruitments, remarkable departures, significant promotions and significant restructuring. They moved core employees who were not accustomed to frequent changes in management and led Apple to suspend several projects while the new leaders had the opportunity to reevaluate priorities, according to people close to the file.
Apple is scheduled to host an event on March 25 at Steve Jobs Theater to present its subscription service to News and its original video efforts. The company would also have new equipment in preparation, but we do not know when.
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