Microsoft has not hesitated to take advantage of its experience with Xbox in the world of cloud games streaming services, even if competitors such as the recently announced Stadia Stadium by Google enter the track.
S addressing the Telegraph, Xbox's director of marketing, Mark Nichols, said that while other emerging platforms had goals, they did not have the content to go from front to back. .
"Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they do not have the content," Nichols told the telegraph.
The idea that the content will make or break an emerging streaming service is by no means a new point of view of Microsoft. The company has its own xCloud streaming service and has already explained that its experience in the gaming industry gives it a head start.
"We have a structural position in that we have both a console business and a computer company, which turns out to be more important than the game console market," said Satya Nadella, CEO of Microsoft, earlier this year. Nadella said the same thing about the company's experience with Xbox Live and the synergy between its Xbox and Windows video game companies.