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Microsoft continues to attract people to its Xbox Game Pass service. The “Netflix for video games” service now has 18 million subscribers, up from 15 million previously reported in September. Xbox Game Pass is a subscription service that provides access to a growing selection of over 100 Xbox games for $ 9.99 per month.
Microsoft has been pushing Xbox Game Pass for over a year now, and it’s clear the company is heavily invested in its future. Bungie’s Destiny 2 the title appeared on Xbox Game Pass late last year, and Control is also available on the service for Xbox and PC.
During an earnings call today, Microsoft CEO Satya Nadella also revealed that Xbox Live has over 100 million monthly active users. Nadella also said that the Xbox Series X and S launch was the most successful in Microsoft history, with “the most devices ever sold in a month of launch.”
Microsoft also appears to be focusing on studio acquisitions to bolster the content available on Game Pass. Acquisition of ZeniMax Media by Microsoft, parent company of Condemn and Fall Bethesda Softworks studio, is a big deal that will boost Xbox Game Pass in the future.
There are also a variety of promotions designed to attract consumers to Xbox Game Pass. Microsoft regularly offers the first month of the service for $ 1 and is pushing Xbox Live Gold customers to upgrade to Xbox Game Pass Ultimate, which includes the company’s new xCloud game streaming feature. Xbox Game Pass Ultimate subscribers now get one month of free Disney Plus, plus other benefits.
Controversially, Microsoft recently planned to increase its Xbox Live Gold cost in a move that has been widely interpreted as an effort to push people towards Xbox Game Pass. Microsoft was quick to reverse its decision and Xbox Live Gold prices will remain the same for now. Free games will also no longer require an Xbox Live Gold membership.
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