You can finally share Dolby Vision videos shot on iPhone 12

When Apple introduced the iPhone 12 line last October, it also introduced the ability to record video in Dolby Vision HDR. It was a first for smartphones, not just iPhones. But there was a catch. While you could save any Dolby Vision video you wanted, the sharing options were limited. But today, Apple and Dolby are teaming up with Vimeo to natively download Dolby Vision videos shot on iPhone 12 models.

Dolby Vision HDR is a proprietary video format that, in simple terms, looks really creepy attractive. You shoot in Dolby Vision and the videos will have superior contrast, color accuracy, brightness and detail. But like Dolby Atmos, not all devices or platforms support Dolby Vision yet. For some, the iPhone 12 might just be the only device they own that supports the format. What if you wanted to upload your super-pretty videos to social media? Forget. Some users found this content to look perfectly fine on their iPhones looked like garbage when uploaded to social media or sent in text messages. For the most part, true Dolby Vision playback was limited to major platforms such as Netflix or Vudu. (And even that requires your TV to also support Dolby Vision.)

So, with today’s announcement, you can now download Dolby Vision videos shot on iPhone 12 models directly to Vimeo without worrying about degradation in picture quality. The same goes for Dolby Vision videos edited in iMovie or Final Cut Pro. The feature is now live and integrated directly into the iOS Photos app as long as you install the Vimeo app. You can also look these videos in Dolby Vision, provided you are viewing them on an Apple device that supports it.

Admittedly, Vimeo is not YouTube. YouTube has more than 2 billion users, while Vimeo has around 200 million users. However, Vimeo allowsquality downloads than YouTube and is widely regarded as a platform used by professionals. Likewise, people who take Dolby Vision HDR shooting seriously are probably creators themselves. You know, people who already understand the format and how to best use it. It has always been obvious that Dolby Vision recording on iPhone 12 models is intended for creative professionals. This news is therefore logical. Is this a way to attract creative people to Apple products and keep them there? Of course: that’s the Apple way.