Google announced today that you can now register domain names in .dev. Google acquired the .dev top-level domain when ICANN opened the web to new generic top-level domains (gTLDs) a few years ago. At the time, Google had acquired gTLDs such as .app, .page and .dev (for some reason, Google also owns .soy).
Currently, .dev domains are still in an early access program. This means that you will have to pay additional fees that go down each day until February 28 – and that early access fees are quite high.
Registration of a new domain on GoDaddy, One of the many resellers offering the new domain names, will cost you over $ 12,500 in extra fees today. Tomorrow this price drops to just over $ 3,100. Starting February 28, you can register any available domain and it will only cost you about $ 20 a year. Of course, the idea here is to manage the demand (and extract a few extra dollars from companies that actually need a given domain name).
Some of the companies and organizations that already use the new gTLD are Google itself, as well as GitHub. Women Coding, Jetbrains, Codecademy and Salesforce. And as we are in 2019, there is also Kubernetes.dev.
Like its .app domains, the .dev domain requires HTTPS connections to protect users against malware, trace injections, and WiFi snooping.
"We hope that .dev will be a new home for you to build your communities, learn the latest technologies and present your projects, all with a perfect domain name," Google said in its release.
I have never had the impression that there was such a demand for non-country or country domain names (does the world really need .ninja domains? ), But if you still wanted a .dev domain, it would be a good time to get our credit card.