The release of a new Taylor Swift album – of which the "Lover" was released on Friday – serves as virtually a memo to all other artists with records on the road: Take out your album before his, or give up all hope of To reach No. 1..
This week, the top three places on Billboard's list are new. Atlanta rapper, Young Thug, for the first time achieved first place with "So Much Fun", followed by Lionel Richie's latest and a compilation playlist of the Quality Control Music hip-hop label. . Next week they will all be sitting at least one step down.
Young Thug's "So Much Fun" (300 / Atlantic) almost reached the top thanks to streaming. According to Nielsen, the songs from this album have been played nearly 168 million times in the United States last week, even though the full album has sold less than 5,000 copies.
Richie's live album, "Hello From Las Vegas" (Capitol), has the opposite pattern: its 65,000 "equivalent sales" come almost entirely from fans who got the full album – most of them coming from a contract that included copies with the tickets from his last tour. "Hello From Las Vegas" has only 108,000 streams, by far the lowest number of streams for a Top 10 album this year. (In May, Sammy Hagar's "Space Between" reached No. 4 with 263,000).
"Control the Streets, Volume 2" is in third place, a 36-track playlist from Atlanta's Quality Control Music label, featuring artists from his repertoire, such as Migos and Lil Yachty. , Lil Baby and Quavo, as well as guests like Gucci Mane, Travis Scott and Young Thug. It was aired 82.6 million times last week, while just over 1,000 copies were sold as a whole, giving the full collection the equivalent of 64,000 sales.
This week also, "When are we all going to sleep, where are we going?" Stands 4th and Ed Sheeran's "Number 6 Collaborations Project "remains at # 5.
Swift's lover, meanwhile, has already become the best-selling album of the year – after only two days of sales. The music industry is now watching closely to see if the record can reach a million sales in its first week.