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As a measure of popularity at night, the number of views recorded by a music video on YouTube in the first 24 hours has become an essential criterion for boasting the rights of artists and fans.
Now, the Google-owned video giant has officially changed its methodology for YouTube music charts to no longer count paid-for 24-hour ad views. In the future, the beginnings of artist's music will now be classified based on the number of views of only organic pieces.
"Our goal is to ensure that YouTube remains a place where all artists are recognized and celebrated with precision for their successes and milestones," YouTube said in a blog Friday.
The changes are designed "to provide more transparency to the industry" and align with the policies of official mapping companies such as Billboard and Nielsen, said YouTube in this article.
YouTube said the changes would not affect the holders of an existing record for 24 hours.
The K-pop BTS group is currently the record holder of 24-hour views on YouTube. His single "Boy With Luv," starring Halsey, recorded 74.6 million views in the first 24 hours of April. Next come Taylor Swift, "Me!", With Brendon Urie (65.2 million); Blackpink's "Kill This Love" ($ 56.7 million); and "Thank U, Next" by Ariana Grande (55.4 million euros).
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The issue of increasing the number of views around the clock has grown this summer, when the "Paagal" video of Indian rapper Badshah apparently overshadowed the BTS record with 75 million views over the first 24 hours. hours of its release on July 10, according to its label, Sony Music India. But YouTube refused to credit the artist for setting the record, obviously because many of the views were generated by paid advertising. According to Bloomberg, the premieres of "Me!" Taylor Swift and Blackpink's "Kill This Love" were also promoted via YouTube ads.
Badshah acknowledged that his video had received a paid promotion, but accused YouTube of having distinguished it. "You think that artists abroad do not receive paid promotions? Are you so naive? ", He writes in an article on Instagram posted in July by Billboard. "I do not want to be the one with the most points of view, but someone must be one. I tried it and I did it. Move on."
Under the new YouTube policy, eligible videos for a 24-hour recording start are those with the most views of organic sources. These include direct links to video, search results, external sites embedding video, as well as YouTube features such as the welcome page, the "Look at the Next" recommendations, and the search page. trend.
"Remaining true to YouTube's global mission of giving everyone a voice and showing them the world, we want to celebrate all the artists' achievements on YouTube, as determined by their fans," said the video platform. on his blog. "It's the artists and fans who have made YouTube the most accurate and accurate measure of the world's tastes, and we intend to keep it that way."
According to a Rolling Stone article released last week, record companies that have bought add juice to the juice list 24 hours a day, including Universal Latin and Sony Latin. Music companies have paid between $ 20,000 and $ 60,000 – and up to $ 100,000 in "extreme cases" – to increase the broadcast of their commercials in the first 24 hours after their release, according to the report. ; article.
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