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Last August, the Indian artist Badshah recorded on YouTube the largest number of views in the twenty-four hours following its release, exceeding BTS "Boy With Luv".
Badshah & # 39; s MV for "Paagal"Reaches 75 million views in the twenty-four hours after its release, far exceeding the BTS" Boy With Luv "of 74.6 million, but many people thought Badshah had illegally achieved that record. .
Many people have watched the Badshah video via an advertisement on YouTube inserting the video "Paagal" among other popular videos. This has led to tens of millions of views for "Paagal".
Because of the controversy, YouTube has decided that music videos using this targeted advertising method would not count in the number of official views for the recordings. The number of views will come only from organic means. YouTube wrote an article on the blog titled "Maintaining Credibility and Consistency on YouTube: Revisions to YouTube Music Charters and Policy on the Beginnings of 24-Hour Recordings" and writes:
"Today, we share some important changes to YouTube Music Charts, a must-see destination to see what's popular, what's growing, and trends both locally and globally on YouTube, and updates on how of which we determine the eligible videos in 24 hours format. Record debuts on YouTube.
"YouTube's music charts have become an indispensable source for the industry and the most accurate venue for measuring the popularity of music listening behavior on the world's largest music platform." aim to provide more transparency to the industry and to align with the official policies With graphics companies such as Billboard and Nielsen, we no longer count the views of paid advertising on YouTube in the calculation of tables YouTube, but artists will now be ranked according to the number of views of organic pieces.
In recent years, fans, artists, and their teams have touted the number of views a video receives on YouTube in the first 24 hours as the definitive representation of its instant cultural impact. It's a great honor that we take very seriously. As we seek to maintain the consistency and credibility of our platform, we have made the necessary revisions to our 24-hour record-breaking reporting methodology.
"Our goal is to keep YouTube a place where all artists are recognized and celebrated for their success and milestones." The videos eligible for the 24-hour YouTube record debut are those with the best views of organic sources. in the first 24 hours of the video, including direct links to video, search results, external sites embedding video, and YouTube features such as the home page, next shows, and Trending Video advertising is an effective way to reach a specific audience with a first title, but paid advertising.Visits on YouTube will no longer be taken into account when projecting a first disc of 24 hours.The changes will have no impact on the holders of a new 24-hour record of YouTube. "
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