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Google has announced that YouTube Music, YouTube Music Premium and YouTube Premium have all been launched in India. The services join Google Play Music and Google Play Movies, which arrived in India in 2017.
India already consumes a lot of music on YouTube. According to a report published by Nielsen in 2018, YouTube is the country's leading source of streaming music streaming. The Indian music label T-Series has just surpassed the star of YouTube, PewDiePie, as the most subscribed channel on the entire platform for the third time, before returning to second place. T-Series is already the most watched YouTube channel in the world, with 60 billion cumulative views on all videos uploaded. The current Indian streaming revolution – the result of low-cost smartphones combined with lower data rates – means that millions of new Internet users want to listen to streaming music and companies just as eager to implant in India are trying to take a share of the market.
These new YouTube services will target a host of competing streaming platforms in India, including Amazon Music, Apple Music, JioSaavn, Gaana and Spotify, which entered the Indian market last month.
In India, the ad-supported version of YouTube Music will be free, YouTube Music Premium will cost Rupees 99 per month to users ($ 1.42) and YouTube Premium to Rupees 129 per month ($ 1.85). These are the cheapest rates in the world, but on par with those of other streaming services offered in India. Those who buy YouTube Premium will benefit from features such as the ability to play videos in the background while running other apps, offline downloads, access to YouTube Originals and YouTube Music Premium.
As in other countries, users of Samsung Galaxy S10 in India who are not current subscribers to YouTube Premium, YouTube Music Premium or Google Play Music can try four months of free access to YouTube Premium.
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