By relying on Super Chat, which allows fans to pay for comments that appear at the top of a live stream, YouTube adds Super Stickers. Users will be able to purchase animated stickers to share during live broadcasts and premieres. YouTube is also adding new partners to its Merch showcase. Creators can now work with Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth, in addition to Teespring. And the platform moves its fundraising tool "YouTube Giving" out of the beta.
Along with these updates, YouTube has introduced learning playlists, which will allow YouTube channels to organize video collections into chapters. YouTube will also mask the recommendations on the monitoring page to minimize distractions. For starters, he tests the feature with "trusted partners", such as Khan Academy, TED-Ed and Crash Course.
Like last year, most YouTube ads today are designed to help creators generate revenue. That's something YouTube has been working on for years. It is clear that the company is always looking beyond advertising and hopes that creators can take advantage of subscriptions, merits and more.