YouTube Rewind was finally shut down after a decade

YouTube Rewind was a video that many of us had been eagerly awaiting. We weren’t always particularly fond of them, and some of them were just plain bad. However, the annual video series has become a year-end tradition for YouTube. It featured hundreds of popular designers to share their memorable moments, acts, and other famous trends during the year.

YouTube has now decided to put it all behind as the company has announced it will stop making those year-end Rewind videos; this is the Rewind 2019, the last one created.

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YouTube Rewind was finally shut down after ignoring the 2020 video

The announcement was made in a tweet citing a story from Tubefilter; YouTube has announced that it will celebrate creators in a “different, updated kind of experience” and that the platform is currently eagerly awaiting feedback from the creators themselves. The story cited also made it clear that YouTube Rewind had been shut down and YouTube made its peace with that.

Thanks to all of the creators involved in Rewind – we’ll be for your Rewinds as we refocus our energies on you and the trends that make YouTube 🔥 a different and updated experience – stay tuned! → https://t.co/kI69C24eL0

– YouTube Creators (@YouTubeCreators) October 7, 2021

The Rewind for 2020 did not happen due to the COVID-19 pandemic, and the Rewinds before that were some of the most hated videos on the platform. The reviews on Rewind came mostly from accusations of negligence by specific creators and trends, even though the video itself was 8 minutes long. So the 2021 Rewind had a lot to prove, but it looks like it won’t happen after all.

YouTube has not commented that they are abandoning this tradition because of the criticism. Instead, the company has grown so massive that it would be next to impossible to create a compilation that caters to the entire audience, which makes sense.

Additionally, YouTube did not mention its plans for the “different” experience the platform was talking about. The streaming platform will produce its annual trend lists and co-produce the annual Streamy Awards to recognize notable creators. Additionally, creators are encouraged to create their Rewinds as well, although the only incentive here is monetization. MKBHD tweeted about how he plans to do a Tech YouTube Rewind this year.

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I think I’ll be doing a Tech YouTube Rewind video this year…

– Marques Brownlee (@MKBHD) October 7, 2021

So I can’t wait to see what other creators have to say.