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As Rolling stone observed, the outgoing system actually let companies pay to climb the charts. YouTube TrueView ads allow marketers to read abbreviated versions of videos that would count as views if you watched them for long enough or if they interacted with them. This allows artists and labels to play with the system by buying enough ads to help a song reach the top. The Indian rapper Badshah has managed to outperform the BTS K-pop megastars through advertisements, Bloomberg Blackpink, Taylor Swift and others also benefit from this approach.
The move will not necessarily lead to fewer video music announcements. Promotions always result in greater exposure. However, this could force the sector to stagger these announcements and think of long-term success instead of bombarding users for a short time to artificially inflate the views and claim a temporary victory. YouTube did not have many choices as is. As long as the ads counted in the views, the credibility of his graphics was tarnished. This theoretically ensures that stunners gain their positions through real demand.
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