[ad_1]
YouTube Premium costs $ 12 per month, and the service offers ad-free videos, background playback on phones, and video downloads (both for YouTube and Google’s Spotify competitor, YouTube Music). What if you don’t care about the music and all those extra features? What if you just don’t want to see the ads?
Google is currently testing a service for this, and it’s called “YouTube Premium Lite”. For € 7 per month ($ 8.31), you’ll get YouTube ad-free and nothing else – no background playback, video downloads, or access to Music Premium.
The Verge has obtained an official statement from Google on the project, and the company calls the service a “test offering” currently available in “Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway and Sweden.” Here is Google’s statement:
In the Nordic countries and the Benelux (excluding Iceland), we are testing a new offer to give users even more choice: Premium Lite costs € 6.99 / month (or local equivalent per month) and includes ad-free videos on YouTube .
We’re speculating a bit here, but the cheapest plan seems to come down to unbundling the music features from YouTube Premium. YouTube Premium has always been associated with YouTube Music – both services were actually launched at the same event when Premium was called “YouTube Red” – and the features of this € 7 per month ($ 8.31) package were probably designed not to trigger. additional payments to music companies. In some arcane music license agreements archived in the heart of Google headquarters, both background and offline playback likely each count as “music service features”, which would require giving music companies more than just revenue. advertising videos. Without having to pay music companies a discount, Google can lower the monthly fee.
At the moment, this offer is being tested and the Premium Lite page in the United States indicates that “this offer is not available”. It is not known if Google will roll out the feature worldwide.
[ad_2]
Source link