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Congratulate yourself if you managed to get a Ryzen 5000 series processor when the new silicon launched at retail last week. However, a lot of people weren’t able to catch one, before the available inventory completely blew off store shelves, which begs the question, was it a paper launch? Frank Azor of AMD disputes this designation.
This brings us back to a Twitter post in September from a VR developer who was frustrated at not being able to buy an Nvidia GeForce RTX 3090 graphics card at launch. He noted in the same tweet, “$ 10 indicates AMD will also be a paper launch.”
Azor took the bet half-jokingly responding, “Can’t wait to take your $ 10,” with a smiley face added for good measure. I say “half-jokingly” because I don’t think Azor actually intended to accept a Hamilton from anyone on Twitter, but he did indeed publicly state that the Radeon RX 6000 series would not be a paper launch.
Well, over the weekend someone dug up the Twitter thread and called the Ryzen 5900X a paper launch, which could apply to AMD’s four new processors, if that decision was based on the retail availability at this time. Azor also responded to this Twitter post.
“There is a big difference between a ‘paper launch’ and shipping tons of units, but demand exceeds supply,” Azor said.
Merriam-Webster does not define the term “paper launch”, but it is generally used to describe a product launch with extremely thin quantities, for the purpose of saying that a product has been launched. This is often a way to claim a performance victory over the competition as well – in which case AMD can rightly claim to have released the fastest line of consumer processors ever made, that you can actually buy one. at MSRP or not. (and for now, you can’t).
So what Azor is claiming is that AMD shipped “tons of units”, but it still wasn’t enough to meet demand, as opposed to shipping a small number of units. Zen 3 processors, if that’s any consolation.
And what about the bot problem? In a separate tweet, Azor answered a question asking if AMD has done anything to get around them with the launch of Zen 3.
“Yes, we’ve put in a big effort and we’ve been successful in many cases. It’s a battle that is never completely won but I applaud the efforts of our teams and those of our partners during this round. We continue to learn and adapt with each launch. We want our products in the hands of their intended users, “Azor said.
He also noted that AMD “is analyzing what went well and what went wrong in the various recent launches” and will apply these lessons to the next retail launch of the Radeon RX 6000 series.
From what we’ve heard at Nvidia, the Green Team would claim that its GeForce RTX 30 series was also far from a paper launch. Following the launch of the GeForce RTX 3080, Nvidia released an explanation as to why it sold out so quickly, claiming demand was “truly unprecedented.”
“The reception given to our Nvidia Ampere architecture GPUs has been extraordinary and has sparked interest in heights we have never experienced before. Some examples from our previous launch – 4 times the number of visitors unique to our website, 10 times the maximum number of web requests per second, and more than 15 times the number of clicks to partner pages, ”said Nvidia.
I have a feeling the Radeon RX 6000 series will go the same way, because if 2020 had a slogan in the tech industry, it would be ‘out of stock’. We’ll find out soon enough: the Radeon RX 6800 XT ($ 649) and 6800 ($ 579) will both go on sale on November 18, followed by the 6900 XT ($ 999) on December 8.
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