Zillow sees a future in the house



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Few entrepreneurs have transformed so many online businesses into brand names as Rich Barton. After 20 years, he started Expedia.com at Microsoft Corp., then left the travel booking site in 1999. Finding a similar opportunity to make real estate ads and employer insights more transparent, he co-founded Zillow Group and Glassdoor of the next decade, leading Zillow from 2005 to 2010 as General Manager and then Executive Chairman.

This year, he joined another select club, that of the CEOs for the second time, when …

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