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A television advertisement for Heinz baked beans was banned to compare its nutritional value to a protein shake. The advertisement, seen in February, shows that a woman involving a bowl of baked beans has as much protein, fiber and fat as her partner's drink.
The Advertising Standards Authority (ASA) said that its regulations do not allow "as much" of a nutrient or nutrient as another food.
Heinz Foods said that he was "disappointed" but that he would never advertise again.
- An advertising guard dog to crack down on sex stereotypes
- "misleading" customers on savings
This is the second time that ASA maintains a complaint against this which is actually the same advertisement.
In the previous version, which was banned last year, the woman used the word "same" in response to her partner's suggestion, he was about to consume something rich in protein and in fiber but low in fat.
This word was removed from the second version, but the ASA said that the message had not changed. viewers I understand that the exchange shows that baked beans were "tastier and more appetizing, but nutritionally equivalent than protein shakes".
A spokesman for Heinz said his advertising was simply about improving his memory. in a humorous way.
Beans v shake
Beans tin with Heinz bacon (415g):
- 19.4g of protein
- 15.4g of fiber
- 0.86g of fat
- 20.6g of sugar [19659006] Mixture of premixed proteins *:
- 50g of protein
- 12.5g of fiber
- 1.5g of fat
- 25g of sugar
* Main brand, 500ml [19659003] -BBC
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