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While it’s no secret that tensions increase between and, a report of highlighted just how acrimonious the rift has become. Facebook CEO Mark Zuckerberg is said to have once told employees that “we must inflict pain” on Apple in response to “extremely flippant” comments from his counterpart Tim Cook.
In the wake of the Cambridge Analytica scandal in 2018, which he would have done if he was running Facebook at the time. He said he would not have found himself in such a situation in the first place and criticized Facebook for invading user privacy. He took to Facebook recently while criticizing “rampant disinformation and algorithmic conspiracy theories.”
Although the two CEOs met in 2017 in an attempt to mend their fractured relationship, the meeting “resulted in a tense standoff”, according to the WSJ. Since then, the divide between businesses has deepened and an upcoming iOS privacy change is about to widen the chasm.
Last year, Apple announced that iOS apps would eventually need to ask users for permission to track them on other websites and apps using IDFA (ID For Advertisers) tags. As with the App Store, it was rolled out in December, Apple has given developers time, which when iOS 14.5 arrives this spring.
Facebook with the policy update. He claimed that the move, as a big part of its business model, depends on tracking user activity for ad targeting. Facebook has reportedly considered against Apple for alleged anti-competitive policies and has offered to provide Epic Games with documents to help that company. The WSJ Also reports that Facebook has waged a “campaign against Apple” with antitrust regulators and government figures.
This battle is being fought in public and private while Apple and Facebook are. They also appear to be on a collision course to become more direct competitors. Their respective CEOs believe that mixed reality and augmented reality represent the future of computing. Facebook, of course, is in its stability, as details have emerged.
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