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The IPO rumor Platoon marks the beginning of a wave of interactive fitness startups such as Mirror, Tonal, Hydrow and At Home 360 combining a monthly subscription to recorded and / or live video lessons with workout equipment .
There is an opportunity beyond this first "Platoon" for the X model ", however, when you look at where the gamification of workout experiences at home may overlap with actual games. We are growing in the video game industry, the rise of esport and the integration of socialization in games through Fortnite.
Zwift is a five-year-old startup that has raised more than $ 170 million as a pioneer fitness-gaming – physical sport practiced in a virtual world. Athletes gather for group rides and races as part of a cycling game that connects their own bike trainers to the home to reflect their movements and physical effort. Since users are represented as players in a social game, network effects, trading opportunities in the game, and competitive viewers are advantageous.
I recently sat down with Eric Min, from Zwift CEO and co-founder of the company's London office. We discussed why he founded Zwift and the evolution of the product, the potential revenue from an interactive fitness brand and the rise of Zwift as a sport with the ambition to compete in the Olympics. . Here is the transcript:
Eric Peckham (TechCrunch): Do you think Zwift is a fitness or gaming company in which the bike trainer is just a controller?
Eric Min (Zwift): We are a fitness company born from video games. Although we are a fitness brand, we are also a game and a social network, two things that converge quickly right now. What we're trying to do is build this social network around real-time experiences, physical experiences, and I think it's a lot more interesting. However, it is crucial to be independent of the material. We work with a lot of equipment so that our users can easily play the game.
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