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Design studio House of van Schneider created a visual identity for NASA’s Mars 2020 mission, which condenses the red planet, Earth, and the rover into three simple, flat shapes.
Designed to capture “the energy and legacy of space travel,” the logo and brand was created to mark the launch of NASA’s Perseverance robotic robot, which was sent to Mars on July 30 to find evidence of past life on the planet.
The House of van Schneider logo is made up of three parts, including a red colored circle, which symbolizes Mars, and a white geometric shape made up of unevenly stacked blocks, designed to represent the Mars rover.
The third element is a white star, which is believed to represent what Earth would look like from the red planet.
The Brooklyn-based studio wanted the emblem to work just as well on the rover itself as it did on the 191-foot-tall (about 58-meter-tall) rocket.
The simple, flat design of the logo ensures that it can be applied in all sizes on digital platforms as well as in physical formats without compromising clarity.
It is also featured on NASA products like badges and key cards, for example, the latter printed with a simplified, embossed version of the logo without its circular background.
“Last year a fairly well-known space company contacted us and asked us to design a logo for the Mars 2020 mission. Naturally, we complied,” Founder Tobias van Schneider said in an Instagram post.
“We never had our work on a rocket, nor sent it into space, let alone Mars. It was a first for the entire House of van Schneider team, ”he continued. “It was a major project for us and we are very grateful for this opportunity.”
The Perseverance rover, which is operated by NASA and the Jet Propulsion Laboratory (JPL), is expected to land on Mars in February 2021.
NASA also recently relaunched its “worm” logo, designed by Danne & Blackburn, for the first time since 1992. The emblem had previously been scrapped in favor of the original “meatball” design from the 1950s.
The worm logo was brought back to “mark the return of human spaceflight on US rockets from US soil,” when Demo-2 flight was launched to the International Space Station.
House of van Schneider is one of several studios that adopt a flat design when creating logos. The styling is particularly popular with automotive brands including Toyota, Nissan and BMW.
Other non-auto companies to rebrand with flat logos included UK condom maker Durex, which commissioned creative agency Havas to create a new brand identity that would challenge “repressive” sexual norms.
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