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Bed Bath & Beyond and Kohl’s have said they are dropping products from MyPillow amid a backlash at comments from Mike Lindell, the bedding company’s chief executive, who has promoted debunked conspiracy theories involving the election on social networks.
Mr Lindell said Kohl’s and Bed Bath & Beyond acted after people on social media started pressuring them, according to an interview posted Monday on a pro-Trump site called the Right Side Broadcasting Network. Mr Lindell, who said he spoke with Bed Bath & Beyond a few minutes before the interview, claimed without citing evidence that the reviews came from fake accounts.
Bed Bath & Beyond said on Tuesday its decision was rooted in MyPillow’s performance. “We have streamlined our assortment to end a number of underperforming items and brands,” a representative said in a statement. A spokeswoman for Kohl’s said “there has been a drop in customer demand for MyPillow” and the chain had no plans to purchase future inventory after it sold off its supply.
Mr. Lindell, whose company is a major advertiser on Fox News, has become a prominent supporter of President Trump. He drew a wave of attention last week after a photograph of partially visible notes he carried to the White House showed a mention of the insurgency law. MyPillow also offered a “FightforTrump” discount code on the day of the Capitol Riots. On social media, groups like Sleeping Giants, which was set up to stifle advertising funds for Breitbart News, asked vendors about their support for MyPillow products.
Mr. Lindell cursed Sleeping Giants during the interview.
“These guys don’t get it, they’re scared,” Mr. Lindell said of Bed Bath & Beyond and Kohl’s. “They were good partners. In fact, I told them, you come back whenever you want.
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