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“The Little Things,” directed by Denzel Washington, dominated the US box office this weekend, though it was available to stream at home to HBO Max subscribers.
In its first weekend, “The Little Things” raised an estimated $ 4.8 million from 2,171 locations across North America, according to Entertainment Weekly. While total revenue is a dismal performance in normal times, it is actually a relatively impressive performance in the age of the coronavirus, which has forced many theaters to close or operate at limited capacity.
It also flies in the face of conventional wisdom that audiences would not go to theaters to see a movie if they could stream at home for less than the price of a ticket in some parts of the country. country. While HBO Max added the film to its list of 2021 films that will be released in theaters and streaming simultaneously, one release location hasn’t really hurt the other.
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This image released by Warner Bros. Pictures shows Denzel Washington and Jared Leto in a scene from “The Little Things”.
(Warner Bros. Images via AP)
According to Variety, WarnerMedia announced that the film also reached No.1 on the HBO Max streaming platform, making it popular both at home and in theaters.
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“We’re absolutely thrilled with the way Warner Bros. ‘“The Little Things” is happening on HBO Max – it immediately jumped to number one, where it currently remains, ”said Andy Forssell, executive vice president and general manager of HBO Max.“ After the breakthrough success of “Wonder Woman 1984 “,” The Little Things “shows our audiences’ insatiable appetite for high quality feature films.”
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It’s unclear what the success of “The Little Things” and the similar success of “Wonder Woman: 1984” will have in the long run at the box office. While Warner’s strategy clearly tops the streaming and theatrical charts, this data also comes at a time when the movie industry is in desperate need of new titles as other reliable box office studios postpone the. release dates of major movies like “No Time to Die” at later dates. Thus, “The Little Things” fell with relatively little competition.
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As a result, it’s unclear how Warner Bros. content will perform when the contestants are in theaters and audiences know their movies are waiting for them at home.
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