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If you’ve spotted a bunch of stories on your Facebook feed that make Mark Zuckerberg one of the coolest guys on the planet, a report from The New York Times might help explain why. The newspaper reports that it has obtained details of the social network’s new plan to solve its image problem, and that it would include artificially reinforcing pro-Facebook stories on the news feeds of its billions of users. . The NYT Sources said the plan – known internally as “Project Amplify” – was personally endorsed by Zuckerberg and even involved running pro-Facebook news articles written by Facebook staff. According to Times, some executives were “shocked” by the proposal when it was presented in January. Facebook spokesman Joe Osborne denied Times as his approach has changed, stating, “People deserve to know the steps we are taking to solve the various problems facing our business – and we will be sharing those steps widely. “
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