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ELKHART, Ind. (Inside INdiana Business) – A more than 100-year-old manufacturing and logistics company in Elkhart is rebranding. Days Corp., which dates back to 1913, changed its name to EQ United, in homage to its former CEO Jim Sproatt.
EQ United is the name of the parent company and its two subsidiaries have also changed their names. Equalizer Systems, which was founded by Sproatt in 1990 and provides hydraulic and electric lifting, leveling and sliding products for a variety of industries, will now be known as EQ Systems.
In addition, Days Distribution & Logistics, a third-party logistics provider, will now be known as EQ Logistics.
“We took a very careful look at who we are and why we are a great company with two great divisions and a strong team,” said Jason Loose, COO of EQ United. “The answer for us is Jim Sproatt. Jim’s legacy stems from hard work and an innate ability to see the potential of people and effort. Jim ran this business with a sparkle in his eyes and a sense of family and pride. We wanted to find a way to honor its legacy as we grow into the future and so we are taking a new approach building on our strengths and innovative mindset. “
EQ United say their operations will continue as normal.
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