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Kelly Campbell’s appointment comes as Peacock seeks to boost its platform with more subscribers and content.
Photo:
Dia Dipasupil / Getty Images for Hulu
NBCUniversal has said former Hulu chief Kelly Campbell will become chairman of Peacock, a year-old streaming platform that parent company Comcast Corp.
seeks to become a powerhouse.
The move comes after Ms Campbell resigned as Walt Disney president on Monday Co.
The Hulu streaming service. The Wall Street Journal reported on Monday that Ms Campbell was in discussions to join NBCUniversal.
Ms Campbell will begin in November and report to Matt Strauss, president of NBCUniversal’s direct-to-consumer and international division, the company said on Wednesday.
“Building on Peacock’s success in its first year, we are excited to bring Kelly’s leadership and expertise to the team as we continue to accelerate Peacock’s vision and strategy,” said Mr. Strauss in a press release.
Ms Campbell succeeds Gidon Katz, who resigned as president of NBCUniversal’s direct-to-consumer sales division last week. Mr. Katz joins Roku media streaming platform Inc.,
YEAR 5.64%
where he will occupy a newly created position as senior vice president of products, customer journeys and experience, a spokesperson for Roku said on Wednesday. He will report to Roku General Manager Anthony Wood.
Peacock is looking to strengthen its platform with more subscribers and content. Comcast said in July that Peacock has 54 million registrations and 20 million monthly active accounts, but has yet to reveal how many of them pay for the service. One version of Peacock is free to everyone, and existing Comcast subscribers get access to the premium ad-supported version at no additional cost.
Peacock, which launched last year, has fewer subscribers and a much smaller library than many of its competitors, analysts said. In July, NBCUniversal used the Tokyo Summer Olympics to revive Peacock. The platform offered direct coverage of nearly every competition and a library of original programming, such as a highlights program with comedian Kevin Hart and hip-hop artist Snoop Dogg.
Ms Campbell had worked at Hulu since 2017 when she first joined as chief marketing officer. She has been president for the past 21 months. She joined Hulu after 12 years at Alphabet Inc.
Google, where she held senior positions in the Google Ads and Google Cloud companies.
Write to Lillian Rizzo at [email protected]
Copyright © 2021 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8
Appeared in the October 7, 2021 print edition as “Former Hulu President Hired to Lead Peacock.”
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