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A key area for McDonald's will be to tap into its new A.I. development capabilities in the rapidly growing segment of food delivery, which has become a necessity for restaurants that wish to retain their existing customers.
Today, consumers expect their favorite restaurant to buy food in many ways, including ordering in advance and delivering it at home or in the office. With the power of A.I. On its mobile application, McDonald's could see larger orders, increased delivery demand and a larger margin.
"Technology is an essential part of our Velocity growth plan," said Steve Easterbrook, CEO of McDonald's, in a statement. The only question that remains is: how many jobs will be lost because of advanced technology?
Joel Shapiro is an associate professor of clinical at Kellogg School of Management at Northwestern University and academic director of Executive Education. He holds a PhD in Policy Analysis from the Pardee RAND Graduate School in Santa Monica, California. Follow him on LinkedIn right here.
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