A Portland marketing company has created a fake anti-vaccination lifestyle blog

In response to the recent measles outbreak in Washington and Oregon, a Portland-based marketing company launched a satirical anti-vaccination lifestyle blog, with merchandise sales going to an advocacy campaign for vaccination.

Most of the site is written by BPN's creative director, Rob Thompson, and editor David Azrael, though the articles are published under several pseudonyms from a fake generator name. When the site went online for the first time, anti-vaxxer readers often confused unvaccinated life with sincerity.

"We thought we did things that were obviously satirical," says Thompson. "But we were hearing comments telling us that too many people did not know it was a joke."

Since then, the website has reinforced the absurdity of its documents and now includes a warning announcing the satirical intentions of the project at the bottom of the page "About Us": "Growing up, we were told that" we are not the only ones ". there were no stupid questions, we still believe in them, which is why we are questioning everything, including the established scientific consensus. "

Now, the main hurdle of the site is to bypass Facebook and the recent crackdown on anti-vaxxer content by Instagram, which actually prohibits Unvaccinated Life from selling its products directly on social networks.

Despite the site OnionAs its name suggests, BPN's executive director, Rob Thompson, said his intention was not to make fun of it.

"We do not tell anyone what to do," he says. "We are only sort of a mirror of the tone and language used by the anti-vaccination movement."