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This advertising campaign wants to save lives.
The Publicity Council on Thursday revealed a $ 500 million campaign called “It’s Yours,” to promote vaccines against the coronavirus.
The Ads Council on Thursday revealed a $ 500 million campaign titled ” It’s yours “, aimed at promoting coronavirus vaccines. (iStock).
The ad campaign, created in partnership with the Centers for Disease Control and Prevention (CDC), is an initiative to educate consumers about the coronavirus vaccine and public safety. The ads will run on social media, TV, radio, and websites supported by more than 300 media companies, brands and medical leaders.
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A video ad that aired Thursday responds to the uncertainty some Americans may feel about the vaccine. “You might be wondering, ‘Should I get it? “”
“You have questions and it’s normal, the point is that vaccines are safe and effective. They will save lives, ”says a narrator.
The ad ends with two people kissing at an airport and a little girl celebrating her birthday. “Because coming back to the times we missed starts with being informed,” says the narrator. Viewers are then encouraged to visit GetVaccineAnswers.org
About 40% of the public have yet to make a decision on whether or not they will be vaccinated, according to the Advertising Council, citing a study by Ipsos Public Affairs.
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“With the ‘It’s Up To You’ platform, we listen to America’s top issues, understand their concerns, and work to educate and empower people across the country – especially communities of color that have been disproportionately affected. by the pandemic – so they can make an informed choice about immunization for themselves and their families, ”Lisa Sherman, President and CEO of the Advertising Council, said in a statement.
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“Our extraordinary partners in the communications industry are uniquely positioned to amplify these critical messages at scale. With this truly unprecedented effort, we can return to the times we all miss and save lives, ”she added.
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