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Kris Jenner, Kim Kardashian and North West. Photo: Courtesy of Fendi
As the race for luxury logomania continues to intensify, Fendi remains the favorite. The clbadic Zucca double-F print of the Roman luxury home has appeared on every conceivable object, from simple illustration to jet skis to strollers. As is the case with most developments in 2018, the Kardashian-Jenner-Wests played a big role in this resurgence: Kylie Jenner's Instagram photo on the Stormi baby tucked into the Fendi stroller (which costs 1 $ 600), for its part, has accumulated more than 9.5 million likes and relies on the platform.
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It's understandable, then, why Fendi would go directly to the already-double-F-swathed source by launching his latest advertisement. Announced Monday, the brand has called on three generations of Kardashians – Kris Jenner, Kim Kardashian and North West – to launch the 10th anniversary campaign of its Peekaboo bag, titled #MeandMyPeekaboo. This marks the second installment of his #MeandMyPeekaboo series; the first, released in April, featured Silvia Venturini Fendi, creative director of accessories and men's fashion house, and her daughters Delfina Delettrez and Leonetta Luciana Fendi
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Kim Kardashian. Photo: Courtesy of Fendi
In addition to the imagery of the campaign, the Kardashian trio will appear in a short film, which will take place in Los Angeles, and which will present Kanye West's "Love Lockdown" as soundtrack.
"The idea was to broaden the concept of the family because that is part of our story, and we wanted other families of women," said Venturini Fendi at WWD . "In the case of the Kardashian, they are three very strong women, with strong personalities, an iconic family, known for their appearance, but we wanted to bring a more intimate side to the table." [19659015] Kris Jenner, Kim Kardashian and North West. Photo: Courtesy of Fendi "decoding =" async "src =" https://fashionista.com/.image/t_share/MTU2ODkwNzkzMjQ2NzI5Njc3/kardashians-fendi-peekaboo-bag-ad-campaign-3.jpg "data-src =" https://fashionista.com/.image/c_limit%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_700/MTU2ODkwNzkzMjQ2NzI5Njc3/kardashians-fendi-peekaboo-bag-ad-campaign-3.jpg "height =" 640 "width =" 1008 "srcset =" data: image / gif; base64, R0lGODlhAQABAIAAAAAAAP /// yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 "itemprop =" contentUrl url "/> Kris Jenner, Kim Kardashian and North West Photo: Courtesy of Fendi
Fendi looked beyond the Kardashian lineage, including four additional international pairs of women in the campaign: sisters and actresses Jessica and Krystal Jung, Kam Fung, mother and daughter of Hong Kong, and Joey Yung, music performer; the musician Dou Jiayuan and his mother, the photographer GaoYuan, and the girls of Ewan McGregor, the actress and photographer Clara McGregor and the composer Esther McGregor
All photos and videos from the #MeandMyPeekaboo campaign will air on Fendi social channels on Wednesday, July 11th.
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