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Ford Thailand announced a 28% increase in sales in the first half, to 32,677 vehicles, which contributed to an increase in its overall market share of 0.5% over the same period of the year. 39, last year.
The company announced that its second-quarter sales increased 23 percent year-over-year to 15,442 vehicles, due to strong demand for its mid-size Ranger pickup and mid-size SUV (SUV) ).
Ranger sales jumped 36% from one year to the next in the second quarter to 13,256 vehicles. Ranger sales since the beginning of the year have also increased by 36% to 27,455.
The Ranger continues to outperform in the pickup segment this year, adding 1.5 percentage points since the beginning of the year at 13.2
Everest contributed to Ford's sales turnover in the second quarter with sales up 2% year-over-year last at 1 925.
Everest sales rose 22% to 4,455 vehicles. For the second time, the Ranger and Everest show a 14.8% increase in popularity for commercial trucking vehicles.
"The continued growth of the popularity of the Ranger and Everest reflects Yukontorn Wisadkosin, president of Ford Asean
" We expect that demand for these two brands will continue to increase throughout the second half of the year as we prepare to launch new models of vehicles – bot h Ranger and Everest, and start deliveries from Ranger Raptor customers. "
Last week, Ford announced the production begins for Ranger Raptor, with deliveries beginning next month.
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