Dior explains the relevance of sewing

In a new behind-the-scenes video of Dior's AW18 fashion show,
Maria Grazia Chiuri, creative director, explains the painstaking work
crafts and relevance to the public today.

Chiuri says the collection is almost minimal. "We used the canvas of the
entire collection because we wanted to show what's behind the seam, how
he looks at the beginning, starting with a canvas and the fabric. "

The goal was to create a contemporary couture collection. "In the now,
how (best) to speak to an audience that needs to understand this in Haute
Sewing that you need to make several fittings, that you have to wait, that
there is beauty in waiting? "She asks. Couture is talking about something very
subtle, it's personal. There is a lot of work that is not necessarily
visible.

Chiuri's point of departure for the collection is the book "Atelier" of
Elisabetta Orsini, a place where craftsmen create their work, and
translate in a way that makes sense today.