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Nigeria's music business figure – mainly driven by sales of mobile phone ringtones – rose 9% in 2016 to reach $ 39 million and is expected to reach $ 73 million. here 2021.
Sipho Dlamini. Picture: universalmusic.com
LAGOS – Vivendi's Universal Music Group (UMG) will launch a new division in Nigeria as part of the efforts of the world's largest music label to expand to the most populous nation in the world. Africa and the region.
The music entertainment group announced Tuesday that its new strategic division, Universal Music Nigeria, would operate from Nigeria's commercial capital, Lagos.
Nigerian music, just like its film industry Nollywood, is popular in much of Africa. Nigerian musical artists have popularized Afrobeat's musical genre and have signed recording contracts, sold concerts and collaborated with international artists to increase the global reach of African music.
Musical income in Nigeria – mainly from ringtones sales – 9% increase in 2016, from one year to the next, to reach $ 39 million and is expected to reach $ 73 million. 39; here 2021, said the company Audit PricewaterhouseCoopers (PwC) last year.
Sipho Dlamini, general manager of Universal Music in South Africa and sub-Saharan Africa said that Nigeria's division will focus on the development of artists and musicians from the countries from West Africa, especially Nigeria, Ghana and Gambia. Create opportunities for new talent in the region to reach the widest possible audience, "said Dlamini.
UMG stated that the new division will work in parallel with the existing operations of the label in Ivory Coast and in Mo Universal Music Nigeria is also planning to open a recording studio in Lagos, which would be the second studio entirely dedicated to the brand in Africa and another in Johannesburg, South Africa.
Nigeria's music industry faces a series of challenges from
The country's arts, entertainment and recreation sector contributed 0.29% to real GDP in the first quarter this year, according to the Bureau of Statistics. (function (d, s, id) {
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