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The musical streaming application JOOX was launched in Southeast Asia three and a half years ago
South Africa, the brand's first market outside the world. Asia, is growing in the world of streaming services.
Thabiet Allie, commercial director of Tencent Africa, the company that brought JOOX to the country, said that the streaming service attracted all major local and international music labels, which allowed them to access the best music available on the market. country.
"We provide better local content to get ahead of all musical trends.
Popular genres, but also pop and all kinds of urban musical genres (local and international, hip-hop and R & B at gqom and kwaito)
We also have exclusive streaming rights for Afrikaans music, which is cool, "said Allie.
For those who do not understand what 's streaming in the musical sense, it' s a way to listen to all the new clbadical music online that you feel.
"With a JOOX VIP subscription, you can also listen to all your favorite music offline, which means you do not need data, which allows you to manage your data usage." [19659002] The hip-hop artist Nasty C launched Thursday his album Strings and Bling, exclusively with music streaming application.
"We all want to connect fans with their favorite music and artists, whatever their music . We have a large local team that ensures that our platform offers the widest variety of local and international music, and we have established exclusive partnerships with local independent labels to ensure our listeners have access to the latest content.
"We have sponsored a number of events featuring artists of all genres to continue supporting music, such as KKNK, the Red Bull Music Festival, the Cape Town Electronic Music Festival and #GqomInConcert."
"In 2017, 38% of worldwide music revenues came from streaming, compared with 30% of physical sales, according to IFPI.org.
" We are pbadionate about its success for South African artists. JOOX is not just a catalog of songs, but a rich content portal for artists.
"JOOX is more and more a marketing platform for profiling artists in apps and on our social communities, in public relations, television advertising and the print media."
"This is a great ecosystem to establish a long-term career in music, "said Allie.
* Tencent Africa is a technology company that brought WeChat, VOOV – the social application of live streaming – and JOOX to the continent
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