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Ford confirmed that it would skip the 2019 version of the Geneva International Motor Show in March, claiming that participating in the Swiss show would not provide a solid "back on track". ;investment".
"It costs a considerable amount of money," said a spokesman for Ford Europe Automotive News Europe .
"If you do not go make a return on the investment in terms of media attention or people at the helm, why? "
The Blue Oval brand, which again plans to miss the Paris show in 2019, announces that it will organize its own event dedicated to electric vehicles in Europe, probably after the Geneva Motor Show. Major automakers will not attend the 2018 edition of the Paris Auto Show in October.
Article written by Ryan Bubear
<img src = "http : //www.carmag.co.za/wp-content/authors/RyanBubear-1.jpg "clbad =" avatar picture "alt =" Ryan Bubear [196590] 09] Ryan has spent most of his career in Online media, writing about everything from sports to politics and other forms of crime. But his true pbadion – revived by a 1971 Austin Mini Mk3 still tucked away in a dark corner of his garage – is of the automotive variety.
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