CLOSE

For those of us who like to travel and post amazing photos on Instagram, there is a way to get noticed and grow your followers. Natasha Abellard of Buzz60 (@NatashaAbellard) has history.
Buzz60

Anyone interested in seeing the content of a specific hashtag can search for social networks using this hashtag. (Photo: Getty Images)

QUESTION: I am new to using Instagram for my business and I am trying to understand how hashtags are supposed to be used.

ANSWER: Instagram has become a valuable marketing tool because its engagement numbers are usually higher than those of other major networks. including Facebook and Twitter.

You may have more connections on Facebook, but you're more likely to have a larger percentage of people interacting with your posts on Instagram.

Engagement is really the most important thing and hashtags are a great tool to increase interactions

What is Hashtags?

For the uninitiated, seeing a list of words with a "#" at the beginning can be confusing and difficult to digest. Quite simply, they are keywords that can improve your chances of connecting with other people with similar interests.

Anyone who has spent time trying to improve the results of his search engine in Google will understand the importance of the right keywords. post something without hashtags, the only interactions that you are likely to get come from those who are following you right now. When you use a hashtag correctly, you join a community of people who are more likely to be interested in what you post – think of it as a target marketer.

Anyone interested in seeing content for a specific hashtag can search

First steps with hashtags

The use of hashtags has become a very sophisticated process with many guidelines and rules very important, so you need to keep things simple to start: [19659019] Hashtags do not have spaces and you can not use special characters or punctuation (ex: #properhashtag).

  • Start by doing a hashtag search in Instagram for a topic that interests you to see how the results are generated. You can also start tracking hashtags
  • It's important to use hashtags that are relevant to your post, so evaluate the content of your post and use hashtags about your product, service, your geographic area or general expertise
  • If you use irrelevant hashtags such as spammers, your posts may be marked irrelevant by other users, so stay relevant.

    • Where and how often?

    Since hashtags make your messages stand out, you really should use them every time. You can start by including them in your caption: I learn more about #hashtags from @thedatadoc.

    Instagram allows you to use up to 30 hashtags in one post, but remember, it's important to stay relevant while using as

    adding 30 hashtags in your message or even at the end of the publication can create a mess difficult to read, so that many users have started to use two or three in the main post followed by many others in the first comment.

    You may also be penalized for using the same large group of hashtags on each post, so be sure to mix them up

    Convert to a Professional Account

    If your Instagram account has been set up as a postage. It is imperative that you convert it into a business account.

    This will provide you with important insights into everything you post, which is essential to understanding what works and what does not work as you progress.

    More on KEN COLBURN:

    Read or share this history: https://azc.cc/2LDYS1O