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Huawei is "confident" that he can continue to challenge the tastes of Apple and Samsung in the UK, as well as the fight against the rise of other Chinese companies expanding in Europe.
Walter Ji, president of the technology company in Western Europe, said the performance of his latest smart phones – the P20 and the P20 Pro – proves that Chinese society has become a major figure in the phone market.
The company's P20 Pro was the first smartphone with three rear cameras to be launched earlier this year, critically acclaimed.
"The UK is an important market, we are not afraid to invest a lot because it is a big market and we are pretty confident because our device is so innovative" Ji said to the Association of the press, adding that the improvement of the cameras of his latest devices was essential.
"We are pleased to say that in the first two and a half months (of the sale), there have been more than seven million deliveries worldwide – that's incredible.
"We focus on the needs of consumers far more than any other brand." We call this an innovation significant – for example, although (previous phones) the P9 and P10 had good cameras because of our collaboration to co-design with Leica, we continued to study the market, "he said.
"Consumers were satisfied with the quality of the P9 and P10 camera, but wanted even more – for example, they wanted extraordinary pictures in low light and an extra quality zoomed in. camera so that we could provide much, much better picture quality in low light and also using the zoom – and these were very, very much appreciated by consumers. "
Huawei is now the third Europe's largest smartphone maker – behind only Samsung and Apple – but faces new pressures from other emerging Chinese technology companies.
The competing manufacturer Xiaomi would be among those considering entering the market in Europe, but Mr Ji said that he thought the company's current strong position in China suggests that "the world is not going to be in the market. they can stay ahead of rivals in other regions
. In the Chinese market, Huawei has been in first place for two years and we are growing year after year thanks to our excellent products, excellent services and excellent brand commitment ", he said. -he declares.
"It is not easy to win the trust of consumers, but we are doing our best and we are on the right track."
Mr. Ji also referred to the company's plans for 12 months, confirming that a new phone The Mate range of the company will be launched in the fall, before a successor of the P20 is announced next year.
It has also revealed that Huawei would use the IFA technology show in Berlin at the end of August to unveil new plans around artificial intelligence (AI).
Last year, the company announced that it was the world's first artificial intelligence powered processor, called neural network processing unit ( NPU), which activated artificial intelligence tasks such as recognizing Object session could be performed directly on a device.
Huawei said the system is faster than the current cloud-based AI technology because most of the processing takes place over the phone.
"Huawei has invested heavily in artificial intelligence," Ji said.
"We were the first brand to launch an NPU chipset last year and this year at IFA you will see something even more incredible."
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