[ad_1]
The Samsung Galaxy S9 may not be a success after all, although it is the most advanced smartphone of the company so far.
Analysts estimate that Samsung has only shipped 31 million Galaxy S9 smartphones since last March. The company's best-selling phone since the Galaxy S III.
By comparison, the Galaxy S7 was Samsung's best-selling smartphone. It was launched in 2016 and shipped approximately 50 million units. The Galaxy S7 was also the first phone in Samsung's history to come out with two different screen sizes – similar to the Apple strategy used in 2014 with the iPhone 6 and 6 Plus.
If the Galaxy S9 is so great – and we think that is – then why do not people buy them?
The answer should not surprise you: people are keeping their existing phones longer while they're waiting for more interesting features to push them to switch to a new version. 19659002] This trend is not exclusive to Samsung, either. Even Apple feels the pressure. Although it may not be as extreme, Apple is also seeing lower sales of the iPhone, which, frankly, is to be expected.
There is an oversaturation in the smartphone market right now. The phones have become so good with more and more materials and upscale features that there is little reason to improve them every year or even after a few years. Plus, people are spending more on their phones – so they'd better last longer.
Take the Galaxy S9 and compare it to its predecessor, the Galaxy S8. The differences are not exactly a huge leap. The S9 has a slightly better camera, a better placed fingerprint reader, more responsive face-release and iris features, stereo speakers, and, er, emoji.
All these features enhance the S8, but the rest of the phone experience is virtually identical. The design is essentially the same. The Android software is largely the same. And all the pillars of a Galaxy S phone – wireless charging, memory card slot, headphone jack – are all present. So, what is the interest of an S8 owner to shell out over $ 700 for a new phone? Very little, unless you can afford to have the latest and the best
Is this the beginning of the end of Samsung's mobile reign as the world's largest smartphone maker?
Bad sales of the Galaxy S9 According to the Financial Times quarterly profits are significant. Samsung is expected to post its first earnings decline – down 5.4 percent from last quarter – in seven quarters, with the blame for being mainly stuck on weak S9 sales. However, profits are expected to increase by 5.2% from one year to the next
Is this the beginning of the end of Samsung's mobile reign as the world's largest smartphone maker? Will Chinese Huawei, which is climbing fast, double it with innovations like a triple camera configuration and a new gradient color gradient lens?
We would not bet against Samsung yet. Of course, the quarterly profit and unit sales could have taken a dip, but Samsung probably has other strengths in its sleeves. The company has rebounded many times over the years.
After ridiculing the Galaxy S5 smartphone for its cheap plastic design, Samsung followed it the following year with the glbad and metal sandwich S6 and S6 Edge. back to top
The disastrous Galaxy Note 7 was another case where everyone said that the company would never recover. And look like that went well. Samsung overcame what caused the device explosion, took out the S8 and followed it with the fantastic Note 8.
Samsung has a chance to really impress with the Galaxy Note 9 , which will be announced on August 9th. And if it does not help the company to improve its sales, there is always the S10 or foldable mobile phone.
So you see? Samsung is not doomed. Not even close. The business would need to go wrong on such an epic scale – several times in a row – for it to be ejected from its pedestal.
[ad_2]
Source link
