Scottish ministers plan crackdown on junk food promotion

The Scottish government plans a crackdown on junk food with the aim of overthrowing the country's "stubbornly unhealthy" diet.

Two-thirds of adults in Scotland are overweight and 29% are obese, and this has not changed since.

Ministers established a new strategy for diet and health, with a focus on reducing childhood obesity

They must consult detailed plans to restrict the promotion and the marketing of foods high in salt.

Target confectionery, cookies, crisps, cakes, pastries, soft drinks and possibly ice cream, and include restrictions on multiple offers, meals, unlimited refills and products that can be presented [19659007] The new Minister of Public Health, Joe Fitzpatrick, said that "far too many people" were facing "serious health risks" that were "largely preventable".

"Deep Impact"

That "t The Scottish Diet Remains Stubbornly Unhealthy", The Country Being "Far From Achieving Our Dietary Goals", Which Has a "Deep" Impact on Health and Fashion

Problems start early, the report presenting "alarming" conclusions – the number of children consuming foods and beverages high in fats or sugar – studies suggest that 29% of children are running the drug. risk of being overweight, half of them being at risk of obesity

. It is estimated that overweight and obesity – including heart disease, cancer and Type 2 diabetes – range from £ 363 to £ 600 million

while economists believe that Jamie Oliver on the obesity goals in Scotland

The government's goal is to halve Infant obesity by 2030. The new document of strategy It starts even before babies are conceived, the government developing a "pre-conception action plan" on support services for pregnant women to "raise awareness of the importance of planning for pregnancy and nutrition ". This will also encourage badfeeding and give new parents advice on healthy eating during the early years.

The government is also planning to use planning powers to restrict food stores in areas surrounding schools to encourage healthier choices. They also want the Advertising Standards Authority to "reinforce" the rules to ban advertisements for unhealthy foods within 800 m of schools and sites frequented primarily by people under 16

. The strategy document also sets out measures to restrict the promotion and marketing of foods high in fat, sugar and salt.

Detailed plans will be presented in the fall on how it will work, but it is expected to restrict multiple offers, buy and get one for free.

Ministers will seek to know if it is appropriate to restrict the use of coupons and loyalty card points, and They are physically exposed in the shops – for example, around crates, in shop windows shops and at the ends of the aisles.

Restrictions may also be placed on the sale of these products online and advertisements – with local authorities and transport companies talking about commercials in bus shelters and train stations and on buses and trains.

Ministers should also be wondering whether to introduce rules for takeaways and restaurants to encourage the reduction of calories. This could include measures such as the obligation to list caloric information on all menus.

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There are a number of areas where the relevant powers are the responsibility of the UK government, such as broadcast advertising and taxation. Scottish ministers have called on their British counterparts to ban junk food ads before the 9pm turnaround – something that is being accessed – and to delegate additional tax powers to Holyrood to "make healthy food cheaper and reduce the price of food. purchase of fat and sugar ". They also want the British government to ban the use of celebrities and cartoon characters to promote unhealthy foods to children.

million. Fitzpatrick, who was named Minister of Public Health last week, said: "Too Much In Scotland, people are facing serious health risks from unhealthy diet and unhealthy weight, which is unacceptable and largely avoidable.

"Scotland is proud to take decisive action on public health."

Food Standards Scotland welcomed the "large-scale" strategy paper, especially the measures concerning Obesity in children.

Geoff Og, CEO He added that if no action was taken "urgently", up to 40% of Scots could to be obese by 2030.

He added: "It is clear that no single measure can tackle this deeply rooted health problem. government, but we recognize that industry and the public also have a role to play. "