[ad_1]
If you do not already use Stories in your social media marketing, then you are mistaken.
Revealing current developments and future plans for his entire family of apps, including Instagram, WhatsApp and Messenger, and the company's virtual reality (VR) division, Oculus, the conference was dominated by Facebook news. multimedia content via video, augmented reality (AR) and VR.
Remodeling the Way Trademarks Communicate
Although these ads are actually exciting and offer tremendous potential to marketers, one of the most important has been the introduction of new ways to share the content of their favorite apps on Facebook and Instagram. .
"data-lazyauto =" true "> Your Brand Should Be Telling Stories
Instagram Stories Now Allows You to Host a Poll, But Maybe That you have trouble sharing your branding goal by using stories (and following the millennials). Here are some ideas on how you can start thinking about telling better stories …
Babalwa Nyembezi Oct. 25, 2017
Third-party applications, starting with Spotify, SoundCloud, and GoPro, will now allow users to share photos or video directly on Facebook and Instagram Stories. Once shared, the content will be pulled into the Instagram or Facebook camera where it can be edited with filters or effects and added to a user's stories, where it stays up to 24 hours .
This is an important development that will reshape how brands are communicating with consumers on these social media platforms since stories now supplants the news feed at the top of the home page in the browsers or applications. This change offers users and brands a new, more appealing way to interact with new content, which is expected to become the dominant form of engagement in the future.
The use of stories has seen a sharp increase, with increasing commitment. times faster than on news feeds. The number of downloads and views of Stories has also increased nearly 850% since 2016.
On Instagram, some 300 million of its 500 million daily active users (DAUs) use this new feature. WhatsApp (where this feature is called status) has grown even more, now claiming 450 million DAUs, with this platform extensively exploited by businesses.
Pioneering Commitment
Brave brands also have many opportunities to innovate with the content that they create for Stories on the largest social media platform, Facebook brands as the pioneers of the commitment on this platform will benefit immensely. Expected growth of the relatively low base of 150 million UAD
However, the interest to adopt this trend lies not only in the new types of content that brands can create and share with consumers, but also in the increasing functionality of these tools.
For example, brands can now embed links in their Stories content. This can direct users to an external website, which offers significant opportunities to drive traffic, engagement or conversions. The company's pages also have access to Stories at the end of 2017, making it an ideal tool for the traffic of these pages.
A "Discover" tab now allows you to promote branded content and promotional items. based on the interests of a user. This new feature will offer greater reach to marketers and, combined with other Facebook advertising opportunities such as Newsfeed's promoted videos and publications, will offer a powerful mix of content marketing games to make their spending profitable. marketing and advertising. ] Facebook also plans to incorporate this sharing feature into a larger number of apps in the near future, making it one of the most important developments in social media marketing these latter time. It's something that brands can and should already take advantage of if they want their social media marketing campaigns to remain relevant and effective.
Source link
