These Tommy Hilfiger hoodies come with tokens that let you know how often you wear them and give you prices

• Tommy Hilfiger introduced this week a line of smart clothing that rewards you for wearing it
• There's even a Pokémon Go-style game that you can play when you wear it.
• This raises some privacy concerns, but Tommy Hilfiger says the chips can be turned off.

This week, Tommy Hilfiger introduced Tommy Jeans XPLORE, a new line of clothing and accessories that are all filled with "smart chip technology", which measures how often you wear them and where you go with them. .

Even an exclusive game, much like Pokemon Go, which you can use to win rewards like gift cards and concert tickets.

" This is one of your favorite Tommy Jeans favorites with smart chip technology .bed web site

The line includes both men's hooded sweatshirts and woman at $ 99 (about R1,300), jeans (about $ 99 – 1,300 R), t-shirts ($ 39 or about R514), fanny packs ($ 89.50, or just a little under R1 , 200) and some other selections, all with built-in chips. The app is free to download for iPhone and other iOS devices.

The company said in its announcement for the line that she hoped that the cut clothing and game would help create a "micro-community of brand ambbadadors." Essentially, they reward you for bringing the products more often.

Reaction to this line does not was not universally positive, TechCrunch reporter Sarah Perez described the concept as "ridiculous", saying Tommy Hilfiger is known to experiment with their products, but sees this particular use of technology as "a loyalty program forcing customers to spend too much to join".

According to Tommy Hilfiger, the clothes all contain a "smart tag" that connects to a mobile app via Bluetooth. The app awards points for each time they wear the pants, and encourages players to collect virtual hearts based on their location in the real world. This is very similar to Pokémon Go.

The game can only be played when the clothes are in the Bluetooth range – so unless you are still wearing a full replacement suit, you will have to wear them.

The points you earn may be cashed for gift cards, signed goods, Tommy Hilfiger parade tickets, and other benefits, even though it is not known exactly how the point-to-price conversion will work

Wait, what about privacy?

Tommy Hilfiger representatives told Engadget that the tokens are encrypted and can be disabled at any time. However, it did not specify how much personal data customers are collected via the application, or what data is provided to the company.

The company did not immediately respond to Business Insider's comment request on this issue.

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