Tommy Hilfiger's latest collection uses technology to track how often you wear it

Have you ever wondered how many times you have worn an item in your wardrobe? Well, now you can know it.

Tommy Hilfiger recently unveiled his new collection, Tommy Jeans XPLORE, which uses smart technology to track items you wear through an app.

The 23-piece collection is made up of men's, women's and unibad models, where every Hoodie, Jacket or Jeans comes with a smart Bluetooth chip from Awear Solutions.

"Awear Solutions introduces smart label technology that allows fashion brands to discover, mobilize and even engage their consumers and reward them for being their true ambbadadors of the brand," says the company's website of software. Program consumers are encouraged to wear specific products in order to unlock VIP experiences, benefits and promotions in real time, while the brand gets post sales badysis on the use of the product. "

" Benefits, what kind of benefits? "We hear you ask."

Hilfiger will be offering concert tickets, fashion show tickets, gift cards, and more to those who wear their vests, and in return, Hilfiger will get information. Real time commercials on what consumers are wearing, and will be able to use personalized information to create customized promotions for consumers

Slightly scared by the dress code of Find My Phone? Those who just want a new hoodie without the invasion of privacy, you can turn off the tracking.

Nevertheless, the wearable technology line, which is currently only available in the United States, takes the fusion of technology and fashion to a new controversial level. On the plus side, loyal customers will be rewarded for simply wearing their beloved Hilfiger items, but, on the other hand, a Hilfiger app will be able to follow all your movements.

Could this be the future of fashion? Only time will tell.