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The Future of Mobile Technology
Tommy Hilfiger is proposing a new use of wearable technology, and we are pretty sure that people will have feelings about it.
In order to create a micro-community of ambbadadors, Tommy Jeans unveiled by the brand Xplore a collection that incorporates a smart Bluetooth integrated chip in each room.
Each chip tracks the frequency with which the garment is worn, delivering real-time data to an iOS application Tommy Jeans Xplore. Consumers score points for the frequency with which they wear the coin, as well as for the use of the application. Points can then be redeemed for rewards, such as parade tickets, a visit to the Tommy Archives, access to branded events, product discounts, charitable donations and even concert tickets (thanks to a partnership with Live Nation). offers 23 pieces in men's, women's and unibad designs, including hoodies, backpacks, hats and more. "We have always been at the forefront of digital innovation, using technology to deliver what customers are looking for – unique experiences and instant gratification," Hilfiger said in a statement. . "Tommy Jeans Xplore is the next evolution of our vision, reaching consumers where they are and inviting them to be part of the brand experience."
tommy.com
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