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Ingrid Louw, CEO of Aware, hopes that the campaign will change the behavior of consumers. Photo: Submitted.
The Association for Responsibility and Alcohol Education (Aware) hopes that its new campaign "When you drink, drink like tomorrow" will make South Africans think twice before to drive in a state of drunkenness.
The authority estimates that about 7,000 people die each year because of drunken driving. It is also said that young people in South Africa already consume alcohol at the age of 12 years.
The "When you drink, drink like tomorrow" campaign aims to allow consumers to rethink their alcohol consumption choices and make the right choice at the end of the day.
Aware.org.za focuses on preventing the negative consequences of alcohol abuse and changing the way people think about alcohol.
we wanted our message to be clear. We know that finger manipulation and the approach of shock do not work. We are in an era of social consciousness and we know that we will have more impact if we can start having the right conversations about responsible drinking, "said Ingrid Louw, CEO of Aware.
"We believe this new approach is a move in the right direction. We will actively lead the campaign messages and educate consumers across different platforms, hoping that this will result in sensible consumer choices, and that this will start to spark behavioral change, "adds Ingrid [19659007]. exceed the reach of 95 million consumers through television, radio, transit and digital platforms through the new campaign. "
Visit https://aware.org.za/about-us/ for more information.
VIDEO LINK: https://www.youtube.com/watch?v=jhZaHhyhLPU&feature=youtu .be
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