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CAPE TOWN – Tommy Hilfiger has launched a new line of clothing and accessories called Tommy Jeans XPLORE
The line is unique because it is equipped with "smart chip technology", which measures the frequency to which you wear them and where you go
The clothing brand uses this technology to allow consumers to earn rewards such as gift cards and concert tickets.
In an announcement, the company said that she hoped that chipped clothing and play would help create a "micro-community of brand ambbadadors".
The line includes the following items for men and women:
1. Hoodies at $ 99 (1300 R),
2 Jean 99 $ (1300 R),
3. T-shirts $ 39 (R514),
4. Fanny packs $ 89.50 (R1,200) and some other selections, all with built-in chips.
The application is free to download for iPhone and other iOS devices.
How does it work?
According to Tommy Hilfiger, the clothes all contain a "smart tag" that connects to a mobile application via Bluetooth.
The app awards points for each time consumers wear clothes and encourages players to collect virtual hearts based on their location in the real world.
The game can only be played when the clothes are in the Bluetooth range.
The points you earn may be cashed for gift cards, signed merchandise, Tommy Hilfiger show tickets, and other items. ;other advantages.
Tommy Hilfiger representatives told Engadget that the tokens are encrypted and can be disabled at any time.
Currently, Tommy Hilfiger has an estimated net worth of $ 400 million (R $ 5,272,240,000.00).
Smart clothing may be new to Tommy Hilfiger, but it's not something new in the world.
Other Types of Smart Clothing:
1. Levi's collaboration with Google has designed a "smart jacket" with integrated technology Google Jacquard.
The jacket syncs via Bluetooth to stay connected to your music, GPS and messages.
Price: $ 350 (R4612.27)
2. POLAR SEAL Intelligent Heated Heaters
Designed for sports enthusiasts. winter, the high POLAR SEAL are available with three different heating levels, you can choose between 104 ° F, 113 ° F Based on technology similar to that of the fighter pilot jackets, all the clothes are designed with two integrated heating elements one for the upper back and one for the bottom. back.
Price: $ 179 (R2358.84)
3. SolSol Hat
The SolSol Hat allows you to charge your phone n & # 39; anywhere because the top of the hat's edge is a large solar panel.
Totally battery-less, there is a USB port so you can plug your cable directly and charge any device.
Price: $ 56 (R738.47)
– BUSINESS REPORT ONLINE
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